Prostate Cancer Essays - Prostate Cancer, RTT, Histopathology

Prostate Cancer Prostate cancer is a common form of cancer that has affected most every man whether he knows it or not. There are many factors and risks that can lead to this deadly cancer. With the help of highly trained docters,fatalities can be can be lowered,yet sometimes things still happen. Prostate cancer is the cancer of the male reproductive organ.The prostate make prosthetic fluid.The prostate also forms semen,but the most important function of the prostate is to regulate the acidity of the semen. Cancer is the collection of abnormal cells that have forgotten how to die. Cancer cells unlike normal cells can not die. One way to find out if you have the cancer or if you do not have the cancer is called a prostate exam. The exam is basically a feel of the back wall of the prostate gland. What the doctor is trying to feel for is any hard nodules, lumps or irregularities. You shouldn't have to have a annual exam, but it just depends how experienced your doctor is. If the doctor finds an irregularity, u shouldn't wait for it to change. When you are a child your prostate is about the size of a pea.The body begins to make large amounts of male hormones during puberty causing the prostate to grow rapidly.About ninety five percent of the hormone is produced by the testicles.Once your prostate has reached normal size it stops growing until u have reached your sixties or seventys.This slow increase leads to the condition called bengign prosthetic hyperplasia.This is rarely a threat to your health ,but it can me extremely uncomfortable. There are many stages of prostate cancer,early stages and late stages.The classic stages are A,B,C and D. The a stage consist of cancer found incidentally or because of elevated PSA. The b stage of cancer is made up of cancer found because of abnormal digital rectal exam; cancer confined to prostate. The C cancer is cancer spread to tissues outside of the prostate. Finally the D cancer is cancer that has spread to lymph nodes or the bone. It is better to have one degree than the other.?It is always better to have a smallvolume,low grade tumor than a lager,high-grade cancer?says Dr. Sheldon Marks book Prostate and Cancer. There is a unique feature of cancer cells. Cancer cells have the ability to detach theirselves from their original site and move to other parts of the body.This is a process that is just recently beginning to be understood. Under normal circumstances prostate cell is confined to the prostate,but when the cell becomes cancerous it is able to leave its birthplace and take up residence in other parts of the body. ?This ability to shed celled and establish satellite or daughter cancer colonies in other parts of the body is known as the process of metastasis? says Dr.Marc B. Garnick's book The Patients Guide to Prostate Cancer. As I just discussed cancer cell have the potential to spread throughout the body. When prostate cancer is in early stages it is confined within the prostate. It is in these early stages when prostate cancer is curable. As the cancer grows it heads towards the edge of the prostate. If it has enough time it can grow through the outer edge of the prostate . This is called the prostate capsule.? This is known as ?extra capsular extension? says Dr.Kent Wallner's book Prostate Cancer. Prostate cancer is either curable or incurable. The way you can tell if the cancer is curable is if the cancer is still confined . If the cancer is still confined in the ate it is considered curable. Prostate cancer that has metastasized to the lymph nodes or to the bones is considered incurable. This means if the cancer has spread outside the prostate and infected these parts it is incurable. There are six major treatments for curing prostate cancer. The first treatment is called cryosurgery. Cryosurgery is the freezing of the prostate gland. The second major treatment is seed implantation. This is simply placing radioactive seeds in the prostate gland. The third major treatment is hypothermia. Hypothermia is when heat is applied to the prostate gland,and this will shrink the cancer. This will eventually destroy the cancer. The fourth major treatment is Radical prostatectomy. This is the sergical removel of the cancerous prostate gland. The fifth mahor treatment is called external beam radiation therapy. This is when the prostate is shot at by beams of focused x-rays. The purpose of this is to shrink the cancer infected cells. The sixth and last major treatment is the Bilateral orchiectomy. This is the surgical removel of the testes

Prejudice in essays

Prejudice in essays How does To Kill a Mockingbird show the different forms of Prejudice that existed in the Southern States of America? Prejudice is a problem still faced by people today, it is the victimisation of people who are different to the majority in some way. These people are discriminated against and treated unfairly. In the 1930s, when this book is set prejudice is extremely evident. These were times of great depression resulting in sweeping changes. Some people starved trying to find work, while others did all they could to just hang on a little longer. Across America, all had tough times. The stress brought on by the depression took its toll on family members in poor households. Throughout the book there are strong references to the many forms of prejudice that were and still are present, such as classism and racism. The book demonstrates how the people at this time were hypocritical when it came to racism. It shows peoples ignorance and ability to pigeonhole others. It illustrates attempts to break prejudicial barriers and the effects of prejudice on the community. Prejudice is directed at v arious characters during the book, each time new forms and effects are clear. The first sign of prejudice in the novel is when the Finch Children raid Boo Radleys home. They have judged him on rumours they have heard and describe him like an animal. There was a long jagged scar that ran across his face; what teeth he had were yellow and rotten; his eyes popped, and he drooled most of the time. The children treat him with little respect and great fear when they creep up to his house. Boo is the victim of the communities abuse because he is a recluse. It shows how people can be isolated from society with little reasoning; he had never done any of the things he was accused of. During the depression there was nowhere to go, nothing to buy and no money to buy it with. So women e...

Visitor Attraction Management Essay Example | Topics and Well Written Essays - 1750 words

Visitor Attraction Management - Essay Example This comparative essay will discuss the contradictory roles of these museums in forming the general perceptions of the people about the holocaust as both these museums provide the knowledge about the holocaust. This paper is divided in to two sections. The first section depicts the correlation between the evolving forms, functions ad role of the museum in explaining and remembering the past events. Specifically, this section will describe that how the holocaust has been explained through the layout, architecture, content and methodologies used in these museums. On the other hand, the second section of this paper identifies the issues specific to the portrayals of the holocaust as it outlines the difficulties encountered in the presentation of the pertinent ending to the holocaust and the problems related to the geographical and political context of the museum. 2. Reinvention, Representation and Public Perception of the Museum The contribution of the museum in developing the public pe rception of the holocaust (in the context of this essay) or any other historical event must be considered as the change in the perception and objective of the museum itself. In the nineteenth century, Michel Foucault recognized the concept of ‘heterotopia of time’ for the museum with the emergence of the idea that a place of all times should be developed that is actually outside time and thereby, preserved and secured from its destruction (Lord, 2006). Hence, the state run museum institution was formed at that time for the purpose of organizing a sort of permanent and infinite collection of time in a place that will not change or move (Grimes, 1999). Then the concept of museum transformed into the development of forms of representation of the past that are more socially responsive and inclusive rather than just being an ‘ivory tower of exclusivity’ (Anderson, 2004). The design, architecture, mediums and content of the museum were inspired by post-structural ism that includes the defiance from absolute truths in their representations of the history. In the era of post modernism, the concept of reality or truth is nothing more than a stuck pile of dead bodies, dead matter, and dead language (Walsh, 1992). Subsequently, the museums like the United States Holocaust Memorial Museum and the Auschwitz-Birkenau State Museum involve their audiences in self reflexive interaction in relation to the subjectivity of their experience and contribution of the audience and the curator towards the development of the historical knowledge (Crane, 1997). Both these museums objectively deny the general expectations of the museums and subvert the assumption that they can provide factual, unbiased and truthful knowledge related to the holocaust through easily understandable forms. 3. Auschwitz Memory and its Representations. Since 1947, Auschwitz-Birkenau is the State museum of the previous German Nazi Concentration Extermination Camp. It is known to be the w orld’s largest cemetery and the historical icon of the World War II that proves the Nazi genocide and reminds of the religious hatred between the Christians and the Jews of that time. This site provides great knowledge about the holocaust history and attracts mass tourism. There also used to be the times when the survivors of the Auschwitz dilemma and

The Effects of Mass Media on Modern Youth Essay

The Effects of Mass Media on Modern Youth - Essay Example Youths’ view on things, opinions as well as attitudes change so much too. They have a tendency of copying styles of famous people leading to them forgetting who they really are. They try their best to look like celebrities and forget to work hard in school for good marks. The internet enhances a mode of style, behavior and fashion that leads to youths looking alike and behave similarly. This internet influence leads to social segregations; rich youths of the age between 15 and 18 slur poor ones. Unfortunately, this leads to crop of uncouth social practices. The negatives portrayed by the youths in the society are a result of the willingness to awaken people about them. For instance, the negative effects of addiction are spread through advertisements. Newspapers, internet and TV are used to pass social messages. But sorry to say sometimes, the message conveyed is misconstrued. The ‘awakening often does not reach everyone as intended or it reaches the public in the wrong way (Jacobs, 1992). As such, there are a proportion of youths that is influenced by media while there is another proportion that takes the message in the wrong way. Media overloads youths with lots of information. It is so addictive that once a person is glued to it, he or she tends to forget everything else. In most occasions, when youths are not watching television, they are surfing the internet, when they are not on the web, they are probably reading newspapers, and when they are not reading anything, they are likely listening to something.

You may have to design an online form from scratch in the future Assignment

You may have to design an online form from scratch in the future - Assignment Example â€Å"Customizing the ribbon enables the developer to choose from a number of content control features such as plain text, drop-down list, combo box and date picker† (Shelly & Vermaat, 2012). Based on the type of data you wish to enter in the form, the desired content controls will be chosen and their properties changed to suit the needs and purpose of the design. To design content controls for entering names, it would be wise to choose plain text. This allows the end user enter text but may not allow formatting. The same applies to content controls for e-mails and phone numbers. However, the type of controls that would be used for department is a combo box. This is particularly important as it allows the user to select one item from a list of items. In this case, the user can only select one item because it may not be possible to be a member of two different departments. Content controls for gender may be a check box that allows one to check one of the items from the list given. Lastly, a date picker will be used for purposes of designing a place holder where the user will be able to choose the date through a direct interaction with the

McDonalds top five critical success factors

McDonalds top five critical success factors Executive Summary This report will lay out the importance of McDonalds top five critical success factors which has made the company this successful. Firstly, the history and background of the company will be established to get the mood and feel of the restaurant, this will include the positioning of the company within the market as well. Secondly, the critical success factors of the company will be elaborated in this section. Thirdly, the report would give examples of the downfalls of McDonalds as well, as every product and company has its declining stage, and how it overcame the situation. And lastly, insights and conclusions will be stated to give a broader sense of the importance to why it is important to discuss about such company. Introduction to McDonalds McDonalds has become a wide spreaded company in the world today. It would be interesting to look into the factors to what made the company so successful. However, before going into details of any insights and findings, we must first establish understanding from the background and histories of the company first. McDonalds Background It is probably safe to say that McDonalds existence and expansions has been one of the prominent events in revolutionizing the eating habits and lifestyles of people globally. Located in 119 countries world-wide, it is estimated that more than 46 million people dine at one of the 31,000 outlets everyday. (xxx) While 9,000 of the venues are owned and operated by the corporation itself, others are managed by franchisees or affiliates. (xxx) McDonalds History Originally, the McDonalds business was started by two brothers, Dick and Mac McDonalds in 1940. At that time, the restaurant in California was using eight of Ray Krocs Multimixer milkshake machines. Curious about the learnings to his great sales success of his Multimixers to the McDonalds company, Ray Kroc decided to find out more details of the restaurant. During the time of Krocs visit, he witnessed the restaurant at its peek. Families were much attracted to the concept of the restaurant, for it was a simple self-served, streamlined operation that had a simple menu of hamburgers, cheeseburgers, french fries, shakes, soft drinks, and apple pie. (xxx) The most attractive aspect of the restaurant had to do with the workers efficiency level, because each workers steps were formatted in such a way that resembled the assembly line, it allowed the savings in preparation time which directly related with the increasing in volume, ultimately resulting the restaurant to lower the price of a hamburger from 30 cents to 15 cents. (xxx) A clear price competitive advantage over its competitors at that time. With the success of McDonalds in 1954, Ray Kroc foresaw bigger and better potential growths for the company by means of franchising the name out. Indifferent and unbothered by the plan, the brothers allowed Kroc to get on the mission by himself using their restaurants name. (xxx) McDonalds first advertising campaign Look for the Golden Arches, made its way in 1960 with great achievement. In that year, McDonalds became larger and larger, which could be linked to the vast growth of U.S. automobile industry that came with suburbanization. (xxx) The following year, Kroc decided to embark the journey alone with the McDonald brothers, he bought out the restaurant for $2.7 million USD and made it a mission to make McDonalds the number one fast-food chain in the country. (xxx) McDonalds amazing growth continued in 1970. Fast service was always preferred by the Americans and McDonalds was fastest at its service. By 1972 it crossed the profit margin of 1 billion in annual sales and by 1976 McDonalds sold as much as 20 billion hamburgers for which the sales exceeded $3 billion. It broke new ground in breakfast by introducing Egg Muffin in 1973 when market research point out that quick breakfast would be preferred. And 5 years later it introduced a full breakfast menu and by 1987 maximum breakfasts of USA were ordered from McDonalds By 1970, McDonalds had restaurants in all fifty states and a few in Canada and the Caribbean. Foreign operations exploded during the 70s and 80s, as the company expanded into Asia, Australia, South America and Europe. Kroc counted on the expertise of local companies to help them adapt McDonalds food and service to other lands. Only within the first 30 years after the establishment of the company, McDonalds dominated the domestic market with more than 10,000 restaurants throughout the states of USA. In 1980, about 28% of new McDonalds restaurants were opened outside the United States market borders, this number increased to 40% in 1986 and went up to nearly 60% in 1990. In 2000, McDonalds collected about 21 billion dollars from 28,707 restaurants located in the external market, made up for 53% of total revenue of 40 billion. According to statistics in 2000, with each 25,000 American, there was a McDonalds restaurant, this rate made the competitors in the fast-food industry admire and envy. By 1992 almost 40 percent of the companys sales came from overseas. Today, McDonalds has more than 31,000 chains across 119 countries around the globe. In 2007, McDonalds served more than 16 billion customers, equivalent to one lunch and one dinner for everyone on the world. With revenues of 4 billion worldwide, McDonalds became the largest provider company of food worldwide. (DAVID) McDonalds Position in the Market The simple yet profound concept in which is still being used today was established in the early developmental stages of the new franchised outlets of McDonalds, under Ray Krocs supervision, which is: Quality, Service, Cleaning and Value. This standard procedure was enforced in order to obtain maximum quality and standards. (xxx) Unsurprisingly, their vision and mission statements of the company followed such statement. The Vision: McDonalds vision is to be the worlds best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile. (xxx) The Mission: Be the best employer for our people in each community around the world Deliver operational excellence to our customers in each of our restaurants; and Achieve enduring profitable growth by expanding the brand and leveraging. (xxx) Even though the earlier stages of McDonalds attracted more families than it did other categories, nowadays, McDonalds has made it clear that it positions itself to target and cater people of all backgrounds. Suitable for people of various needs and wants; from families to young children, to people who love to enjoy life to people who are on the go, and meat lovers to vegetarians, virtually anybody and everybody can find something on the menu for themselves. Critical Success Factors for McDonalds Aggressive Business Goal Hello, Im the new McDonalds supervisor . . .Were going to run you out of business was infamously said by Ralph Lanphar to a competitor near by. Although this saying might come out as aggressive and rude, looking at it from a different perspective, it could very much be a manifestation of pride and the eagerness to grow bigger and stronger. From this statement, it is evident that McDonalds was committed to build the strongest superior operation firm. This pride and eagerness has been carried on until today. All staff, employees and top management have been engrained in their early stages of training to love the company, to understand that there are benefits for them and that together McDonalds and they can grow together. They should take pride in the success. Even to this day and age, the mission to instill loyalty to the company could be seen today. Charlie Bell, McDonalds CEO in 2004, used to say that the people at McDonalds people must be proud of where we work, proud of what we do, proud to wear the McDonalds pin, proud of our food offerings, proud to eat our food offerings and proud to be part of McDonalds. Going back to the point where McDonalds has a strong and aggressive business plan, McDonalds plans to make everybody in the world know McDonalds (from the video) Uncompromising Standards One of the most influential factors that made the initial set of McDonalds possible would have to be credited to the restaurants extreme commitment to their aimed standards of consistency and their motto of Quality, Service, Cleanliness and Value. In which both were created by Kroc himself. Even customers knew that no matter where they travelled, they could rely on those qualities at every McDonalds they visted. Tom Peters said keeping it simple in amdist of the growing complexity. Uniformity. (from the video) Consistency In 1955, Kroc incorporated his company as McDonalds corporation and opened his first very own restaurant in Illinois. Placing his concern over the consistency and uniformity from store to store, he decided to establish strong restaurants first before franchising them out. (xxx) Wants McDonalds to be a multi local and not a multi national corporation. (from the video) QSCV For example, cleanliness is one feature of the McDonalds corporate system that needs no explanation; clean toilets are universally appreciated. McDonalds is widely credited with starting a revolution of rising expectations among East Asian consumers who had never experienced high standards of public hygiene in the catering trade. In Taipei, Beijing, Seoul, and Hong Kong, local restaurateurs had to match this new standard or watch their customers go elsewhere. Young people began to draw an equation between the condition of a restaurants toilet and the state of its kitchen. Willingness to Adapt McDonalds success is dependant on adapting to its consumers needs and demands McDonalds franchise business has not only survived but thrived through boom times and recessions and has successfully reacted to consumer trends. It was one of th first franchise restaurants to post nutritional information about its menu, and now offers salads and other healthy options in recent years. Also, the key to McDonalds worldwide success is that people everywhere know what to expect when they pass through the golden arches. This does not, however, mean that the corporation has resisted change or refused to adapt when local customs require flexibility. In Israel, after initial protests, Big Macs are now served without cheese in several outlets, thereby permitting the separation of meat and dairy products required of Kosher restaurants. Similarly, McDonalds restaurants in India serve vegetable McNuggets and a mutton based Maharaja Mac. Innovations that are necessary in a country where Hindus do not eat beef, muslims do not eat pork. In Malaysia and Singapore, McDonalds underwent rigorous inspections by muslim clerics to ensure ritual cleanliness; the chain was rewarded with a Halal certificate, indicating the total absence of pork products (Watson, 1997) This also includes the fact that McDonalds needs to take the environmental factors and the changing world into consideration as well. McDonalds continually seeks for innovation and they need to adapt to new market conditions according the fast paced globalize world. For example, in 1963, McDonalds introduced the Filet-of-Fish sandwich in the Cincinnati area for Catholics who were restricted not to consume meat on Fridays. This new offering was later on implemented to the standard menu, then to the national menu and lastly world wide. In 2005, another adaptation to the times and consumer demand was the provision of WiFi with Nintendo in select locations; and delivery service in Singapore, where customers can phone in their order and have it delivered 24 hours a day, seven days a week. The company has also departed from its standard free-standing units, and installed quick service kiosks in busy places, like malls and airports. Valuing People Approach The real secret to successful operation system is not found in its regimen but in the way it enforces uniform procedures without stifling the entrepreneurship of franchises. For example, in Japan, without the freedom of franchisees and suppliers to exercise their entrepreneurial instincts, to test their own ideas. . . it would lose touch with the market place. (from the video) think of people. Everybody from below to top. Also, McDonalds views people, including the maintenance people, partners, corporate managers, hostess in the restaurant, suppliers etc. what to see our associates grow. If one example of a family succeeds, we all succeed. Franchisees/ Associates/ Partners His idea was to start the franchisee without paying the franchisee charges. This was the start of Mc Donalds success. First, make your partners rich. Though Kroc focused more closely on the burger than others, his real innovation was to turn the business of franchising on its head. Typically, franchising deals were struck by firms that wanted to get rich quick by being paid up front for licensing their brand name and menu and supplying products. They were not confident in their long term survival, so they wanted to pocket money now Kroc burst with confidence in McDonalds future and thats why he was willing to get rich at a slower pace, if it meant that his franchisees would prosper. Kroc felt that his competitors cared only about jamming profitable stuff down the throats of their partners, rather than long term growth. He noticed how casually and negligently the companies supervised their stores. Kroc felt passionately that his job was to make his franchisees rich by cutting thir cos ts and improving their products. (Buchholz, 2007) Krocs business model required an extra helping of patience. Kroc trusted a bunch of novice franchisees. Kroc may have been confident, but not completely naà ¯ve. He slowly distributed the stroes, testing and training the franchisees and requiring them to meet his excruciating standards for QSCV. Because other companies were eager to collect big bucks fast, they sold off vast statewide territories to rich speculators. Kroc sold just one at a time and refused to sell a second franchise to an operator unless his performance was stellar. Wanted the corporation to have control over its franchisees, the local business people who paid the corporation to run its restaurants. Other chains let franchisees buy the right to open as many stores in a region as they could. Kroc sold his franchisees just one store, so he could make sure they kjnew how to run a McDonalds the way he wanted it run. He made sure his franchisees did well, their success served his interests, since the corporation earned money on their restaurants sales. Also, from his background knowledge of being a successful salesman, he understood that he would not be a supplier to his franchisees, for it would jeopardize the relationships between the two because of profits. You cannot be a partner and a supplier at the same time says Kroc. Because it creates beaucracy. Do it another way and it builds trust.Kroc was adamant in helping out his franchisees as much as possible, as he knew that McDonalds growth was highly dependant on their success. He trained franchisees in McDonalds methods at the companys hamburger university. As John Love writes in McDonalds behind the arches, In the end, the genius of Ray Kroc was that he treated franchisees as equal partners. Suppliers Kroc wanted to tame his suppliers by making them rich. He wanted better prices and better quality. . Ray Krocs plan to do business with outside suppliers was giving many small but new companies a chance to make a profit on high volume orders. Kroc negotiated better deals with small suppliers who were hungry for his emerging business. Kraft had the McDonalds cheese account early on, but when Kroc requested a sharper- tasting cheddar for the burgers, Kraft was too busy or too comfortable to develop a new recipe. When Kroc went looking for good-quality beef, major players like Armour and Swift refused to extend credit. So Kroc made mulitimillionaires of the quick and hungry suppliers. When Kraft failed him, Kroc turned to a cheesehead in Green Bay, Wisconsin, named L.D. Schreiber. Today the Schreiber company is a multibillionaire dollar firm. Kroc could not negotiate great deals with Wesson oil and Procter Gamble. Instead he turned an upstart named Harry Smargon into a very rich man. Staff McDonalds saw the importance of doing an internal marketing plan. Explaining that external plans and programs will not be as successful if you put the outside world before your own people. Employees come first (xxx) When im loving it was first globally launched, McDonalds launched it internally first before a single consumer saw the advertising and experienced the marketing. This demonstrated that the people were the most important elements for making the revitalization of the McDonalds brand work. They wanted im loving it to become an internal rallying cry, and not just an external slogan. Charlie Bell recognized that proud employees provided greater service, which can make an incredible impression that will have an impact on a customers loyalty. Also, they initiate staff to go out and be creative, contribute to the company. Fred Turner, I want you to go out there and make mistakes. Better than doing nothing and being concern free. Learn but dont do the same mistakes twice. (from the video) Currently, approximately 1.6 billion people all over the world are employed or own a franchise at McDonalds. Though much of the success could be contributed from the sharp eyes of Ray Kroc and his management team, we cannot deny that one of the contributers to the success lies within the employees inside the organization. Since employees play such an essential role in the main activities of the company, There have been surveys conducted concerning employees and staff of the growing popularity of this chain of restaurants and employees contribution to it. One of the most important points is that employees are motivated in their work and duties. Company provides with a set of benefits for their internal staff, such as: Employees are allowed to eat for free; Employees have a month of paid holidays; Employees have an access for private health care; Employees have discount card; Employees are awarded for servicing for 3, 5, 10, 15 and more years; Employees have an opportunity to get sponsorship program, etc. Moreover, training sessions are provided for the internal new coming staff. These training sessions are properly structured and highlight the main values and principles of the company Quality, Service, Cleanliness and Value (QSCV). Newcomers and freshmen are trained how to provide the better service to customers and clients. What is more important is that the training sessions are constantly updated, to become more modern and realistic. McDonalds has went further and established its own education center for learning and training classes, called Hamburger University, in which is now opened in many parts of the world . In this university there is a centralized system of education, which teaches new staff about the importance of people in marketing management, the sense of employee training and so on. That is why even every day new technologies appears, McDonalds remain the number one in the fast food providers. The career ladder is very attainable for everyone who wishes it in McDonalds. Approximately 20% of the top management staff passed through the very beginning position in the kitchen. For example, If the person really has a willing to be promoted further, he always can reach it. Everything in the hiring and promotion people in McDonalds depends on ability and hardworking skills of a particular person. For a new coming employee there is a set of stages he/she should take in order to have a desired position within the company. People taking high positions within the company and willing to know all internal processes need to pass through them by themselves. They should clearly understand all the details their subordinates report to them so that they do not only rely on their results, but can estimate what has been made incorrectly or in improper way. McDonalds exactly gives such an opportunity for people to start from the early steps and grow till the desired point of destination. Nowadays, more and more students come to interviews trying to get the job in McDonalds. It becomes popular among the youth to have a part time job and the companies like McDonalds also benefits it as they offer a little bit higher the industrys average minimum salaries. Students have several benefits working for McDonalds; they have free meal and have the opportunity to earn their own pocket money. McDonalds, on the other hand, should have trained employees, whom they need to teach immediately, and accurately introducing to the existing process and paying them less. To reach the goal of fast training and not disturbing other employees from their routine work, managers of McDonalds decided to implement the E-learning system for freshmen, consisting of videos, role plays, newspapers and so on. Employees are the most essential part in every organization. McDonalds wholly understands the importance and contribution of every one person within the organization; that is why there is well known principle: The result is done by a man. In order to fulfill the requirements of the company Quality, Service, Cleanliness and Value (QSCV) McDonalds considers each employee as the vital part for success in achieving the above mentioned characteristics. In the desire to fit the reputation of brand as number one fast-food restaurant, McDonalds tries to follow four simple rules to help their employees to improve, such as: The company has to maintain different kind of motivation to different departments within the organization; Every member of the staff has to have one goal, which will be reachable and clearly viewed; As a particular employee grow in his positions, his goals should also be changed, so that every position up will spread his goals broader; An increase in salary should be attractive for an employee. This will be a good motivation technique. McDonalds uses different aspects of motivation tools, which include financial, non financial and social ones. Variety of motivation methods were chosen for implementation because the research conducted internally in the company showed that people need not only monetary refunds, but social recognition too. They should not be separated, but rather combined for serving as the strong motivation technique. The results of conducting the survey clearly underlines that although the motivation tools were based on the theory of Maslows hierarchy of needs, in the reality employees need the mix of all aspects of motivation, not excluding some of them, in order to improve the performance of people and as the result increase the productivity of the whole activities of McDonalds. (NADIYA) Giving Back to the Community Kroc became extremely wealthy following McDonalds enlisting in the stock market in 1965. . Kroc believed in giving something back to the community where you do your business This extreme wealth did not stay with him alone, he decided that he would like to share his wealth amongst others too. The Kroc foundation, which supports researches on diabetes, arthritis and multiple sclerosis, is a testimonial of that. Other wealth sharing opportunities known was that he gave 8 million USD to some of his top employees. Over the years, the corporation also donated food and money to many charities, and the company encouraged local franchisees to get involved in their communities. The best known charitable effort is the Ronald McDonald house, which is located near hospitals where families can stay for free while their children receive medical treatment. . In 1974 McDonalds first opened the Ronald McDonalds house in Philadelphia thus following Krocs philosophy to provide the home away from home for the families of children in nearby hospital followed by 100 similar McDonald houses all over US after 12 yrs Kroc makes it a mission to give back to the people, as it reflects on the consideration and serves as a thank you to those who have always been supporting McDonalds. Facing Hardships and Overcoming Them In Feb 2006, McDonalds stock traded at 27 times earning. However, only one year afterwards, McDonalds second quarter profit growth was just 4% with a 2% decline in earnings from the US businesses. In 2002, after McDonalds stocks have been declining for three years, the board of directors replaced Jack Greenburg with Jim Cantalupo as CEO. Mcdonalds sales were in decline, market share was shrinking, franchisees were frustrated, employee morale was low, and customer satisfaction was even lower. On the plus side, McDonalds had one great asset: People recalled their happy experiences at McDonalds as a child. The problem was that the majority of consumers did not have recent fond experiences. Now, looking back into the unfortunate event, we can see that there were three areas to where McDonalds has neglected. Which were, the restaurant lacked, renovation, innovation and marketing (xxx) When the image of the brand was declining, instead of investing in brand experience renovations and innovations, McDonalds focused merely on monthly promotions. Completely neglecting the means of brand building. The aforementioned three basics guidelines to profitable growth were mistakenly seen as to place focus on more cost reduction methods, instead of properly managing quality growth of the top line. For example, the teeny beanie baby promotion in the US had kidss dragging parents in for the toys while tossing the food into trash bins. But, this had the unintended consequence of reinforcing the image of happy meals as a toy with food as an incidental attachment rather than as a great tasting food with a toy promotion attached. With a decline in food quality, poor service, etc. It was not surprising that opportunitic monthly promotions became the dominant marketing focus. Happy meals had become a promotion of a desirable toy, rather than a promotion for desirable food. This is not a way to build an enduring brand. Overemphasis on the deal rather than the brand results in customers becoming deal loyal rather than brand loyal. For brands to live forever, they must be loved forever. McDonalds leadership fell out of love with the McDonalds brand, and consumers franchisees, employees and the financial community also fell out of love with the McDonalds brand. However, fortunately, Denis Hennequin has brought modifications and redesigned interiors for McDonald are giving it a warmer, more eco-friendly look. This brought in more customers, as the new look generated a fresher image to McDonalds in Europe. Also, Charlie Bells idea of McCafe to offer quality coffee, tea and pastries in a quieter, more attractive atmostphere also made McDonalds competitive with the other fastfood joints, as it offered more than just burgers and fries, it offered coffee in which many restaurants were not able to give the customers such variety. Insights to Other Critical Success Factors Now that McDonalds critical success factors and how it dealt with hardships is established, we can now clearly see that there are some essential parts that must always be intact in order to sustain a business. In contrary to many beliefs, although McDonalds is regarded as a fast food restaurant, the profit made from the goods sold within the restaurant is not actually what keeps McDonalds rich. It is actually the real estate business that is doing it. Even in Fortune Magazine they said that McDonalds is considered as the largest estate in the world (from the video) . It earns revenues as investor in properties, a franchiser of restaurants and an operator of restaurants. Most of the income was coming from 1.9% of service tax from the franchisee. Initially the franchisee fee was only $950 which is currently approx $45000. McDonalds started averaging an annual sale of $200000 in the early 1950 only which shows how people started liking the food and service of it. $1000 went as a royalty to the McDonalds brother and thus the average franchisee was making an operating profit of $40000.Its now making a profit of 1 billion on system wide sales. It was the real estate business which converted McDonalds into a real money machine. The real estate investment strategy is the most important reason why McDonalds boasts a plan that is not close to being equalled in the food service business. Mr Sonnerborn the top financial officer never tried to follow the Kroc-Turner operating system which is the reason why McDonalds is what now. He came up with an idea of money making on real estate that Mc Donalds would lease to its franchisees. He started implementing this plan of making McDonalds a separate real estate company which would locate and lease restaurants sites from land owners which would also be leased to the company. He also had this idea which helped for its major success is that it sold food equipment and food supplies to licensees charging a minimum of $840 per month with interest. In addition to franchisee fees and marketing fees McDonalds collect rent calculated as a percentage of sales. The joint has made a good profit percentage even in the recession making a profit of 23million dollar after tax. Also, the huge size of McDonalds could be factored into one of the biggest critical success factors of all. Because of the humougous size of the corporation, it allowed it to do many things which other franchisees or small businesses could not do on a large scale. Along side its philosophy, vision and mission statements, McDonalds has definitely managed to beat the mediocre standards during the earlier stages, allowing it to take off and penetrate quicker into the fast food market than its rivals. This is mainly by its Attributes of speed: Initially, this was the main factor to McDonalds success. Even from the earlier days, McDonalds has earned a reputation for serving meals efficiently fast. In comparison to other similar fast food competitors, such as Hardees and Rex Burger joints, McDonalds was always developing its method behind the counters to speed up their process of delivering the goods. Types of products offered: A variety of goods catered to all types of people in every region of the world. In India, for example, McVeggie has become a popular delight among the locals, as the majority of the population is vegetarians. Prices of products: Affordable to everybody. This was hugely contributed by the speedy process of the food preparation time. Since it took less time to cook, assemble and serve the burgers and fries, this only meant that McDonalds was able to sell more products in a shorter time as well. Hence, the economy of scale, prices were able to fall lower than its main competitors. Level of service: Consistency of the services. Ray Kroc understood that the uniformity and precision was key to a successful franchise. He made sure that there were rules set and abided, by carefully creating a manu

Use of Devices in Londons To Build A Fire :: London To Build a Fire Essays

Use of Devices in London's To Build A Fire Jack London uses the devices of plot, setting, and characterization in this short story "To Build A Fire" to convey his message that humans need to be social. London sets an average, middle-aged logger in a deserted Yukon trail during a wintry season. The temperature is seventy-five degrees below zero and the logger and his husky are traveling towards Henderson Creek, about ten miles away, where the logger's companions are located. London places the man in this Yukon environment to symbolize that in this cold, cruel world, we need to learn how to benefit from each other. Prior to embarking on his journey, the logger is given advice from an old-timer at Sulfur Creek that "no man must travel alone in the Klondike after fifty below". The logger thinks this is "rather womanish" and believes he can survive by himself. Along his journey, the man encounters death as he falls into a spring, where "At a place where there were no signs, where the soft, unbroken snow seemed to advertise solidity beneath, the man broke through. It was not deep. He wet himself halfway up the knees before he floundered out to the firm crust". Then the man builds a fire beneath a tree and snow falls over it putting it out. London creates these natural events in the plot to prove they are not the cause of the man's death. Using characterization, London is able to display on account of who is alive at the end how one benefits from being social. The old-timer at Sulfur Creek is alive because he is experienced and wise enough to benefit from others' experiences that it is not wise to travel alone in the Yukon. The boys at camp are also alive because they are together and can benefit from each other. The logger's husky is alive because it is well-suited for the Yukon environment, while the logger is not. Unlike the other characters, London has the man die at the end of the story to display that he dies because of his arrogance in his ability to travel alone. Use of Devices in London's To Build A Fire :: London To Build a Fire Essays Use of Devices in London's To Build A Fire Jack London uses the devices of plot, setting, and characterization in this short story "To Build A Fire" to convey his message that humans need to be social. London sets an average, middle-aged logger in a deserted Yukon trail during a wintry season. The temperature is seventy-five degrees below zero and the logger and his husky are traveling towards Henderson Creek, about ten miles away, where the logger's companions are located. London places the man in this Yukon environment to symbolize that in this cold, cruel world, we need to learn how to benefit from each other. Prior to embarking on his journey, the logger is given advice from an old-timer at Sulfur Creek that "no man must travel alone in the Klondike after fifty below". The logger thinks this is "rather womanish" and believes he can survive by himself. Along his journey, the man encounters death as he falls into a spring, where "At a place where there were no signs, where the soft, unbroken snow seemed to advertise solidity beneath, the man broke through. It was not deep. He wet himself halfway up the knees before he floundered out to the firm crust". Then the man builds a fire beneath a tree and snow falls over it putting it out. London creates these natural events in the plot to prove they are not the cause of the man's death. Using characterization, London is able to display on account of who is alive at the end how one benefits from being social. The old-timer at Sulfur Creek is alive because he is experienced and wise enough to benefit from others' experiences that it is not wise to travel alone in the Yukon. The boys at camp are also alive because they are together and can benefit from each other. The logger's husky is alive because it is well-suited for the Yukon environment, while the logger is not. Unlike the other characters, London has the man die at the end of the story to display that he dies because of his arrogance in his ability to travel alone.

Worst Day Of Life

The worst day of my life was when I lost my thumb it was very painful I was emotionally scared and I cant play video games like normal people. I lost my thumb when I was only a few years old and it hurt a lot. It got taken off in a bike chain. Thats how I lost my thumb. Im not able to play video games like normal people play. My thumb is always sliding off the buttons. It always hard to keep up when playing video games with my friends. Its really annoying to play. Im not as accurate when playing games. I always die a lot in the games I play. Also I lose a lot when Im playing two player games. I cant move my thumb as fast as normal people. I end up in last often in games. I get problems holding things. That is what disadvantages I have when playing video games. When I lost my thumb it was very painful. My thumb was ripped off painfully in a bike chain. I think I should have sued the people that made the stupid bike. When it fell off it was just sitting there and that was bad. When it got cut off it was gushing lots of blood. There was blood every where. When this happened the carpet was soaked in blood it was weird. Then they took me to the hospital and they stitched it up because they couldnt put it back on because it was cut into small pieces. They had to but a cast on to. It was different when they took it off because I didnt have a thumb and that was different. Thats what were some painful things about my thumb being ripped off. It emotionally sacred me for life. I was never the same. I couldnt hold a cup that easy. It made it hard to write. Ive always and forever be a freak. People call me a freak. Its really funny looking. Ill never be like the normal people. They laugh at my missing thumb. I cant always join into normal activities of normal people. Thats why I sacred for life forever. Thats why the worst day of my life was when I lost my thumb. It was bad because that was my most painful experience I have ever had. It sacred me emotionally forever. I can never be the same.

Critical Analysis of a Divine Image Essays

Critical Analysis of a Divine Image Essays Critical Analysis of a Divine Image Paper Critical Analysis of a Divine Image Paper A Divine Image in Songs of Innocence is a very idealistic form of the more realistic poem in Songs of Experience. In an ideal world the four traditionally Christian virtues Mercy, Pity, Peace, and Love would be found in the human heart. During the industrial revolution, Flakes time, these virtues were replaced with the less perfect qualities of mankind; instead Cruelty, Jealousy, Terror, and Secrecy reigned supreme in the human heart. In Christian faith it is believed that mankind was made in Gods own image, we were perfect in all ways as we were made in Gods image but Eve ate rut from the tree of knowledge and then tempted Adam into doing the same even though they had been told not to, thus condemning future generations into a sinful existence. Since that moment humankind has been seen as sinful. We are born sinners. In the first poem Blake brings forth the beauty of mankind being created in Gods image and in the second we see the greater picture, we see how sinful and terrible mankind really is and that we truly are sinful creatures and are nothing of what the bible tells us to be. The world prays to Mercy, Pity, Peace, and Love in times f distress and thank them for blessings bestowed upon them as they are representative of God, our Father dear. Through the personification of these four virtues they are made more human, and so making us seem more divine, as though we are purer than we really are. Personification Is used In the same way In A Divine Image in Songs of Experience but coupled with a harsher grouping of words bring about a completely different effect. In the second poem Cruelty has a human heart, And Jealousy a human face; Terror the Human form divine, And Secrecy the human dress, it is much more than a stones throw from the Image created In the first poem. Mankind is depicted as a beast, a creature with Cruelty, Jealousy, Terror, and Secrecy reigning in its heart. In A Divine Image In Songs of Innocence Blake does not only bring up religious Idea of man being created In divine Image but also that Mercy, Pity, Peace, and Love are characteristics that man Is essentially born with regardless of his origin or belief since heathen, Turk or Jew, we are all created In the Lords Image and since Where Mercy, Love, and Pity dwell, There God Is dwelling too these characteristics must Ideally be found In each and every man, woman and child since we are all created In Gods Image. In the second poem, A Delve Image from Songs of Experience, Flakes choice of words reflect the world he lives In. A world plagued by a boom In the Industrial sector, growth which resulted In terrible child labor, prostitution and sickness, and many more atrocities. The words used In the second stanza make the poem seem Like an accusation, the words themselves are heavy as though they were Just as heavy as the goods of Iron forged. Blake highlights the words forged, Iron, fiery, forge, furnace, sealed, hungry and gorge through the alliteration used In fiery forge as well as the repetition on forge. Blake uses this poem, (Songs of Experience), to convey the truths of the social circumstances of his society during the Industrial revolution. He shows what humankind has become, Instead of being a species created In the Image of God; we had fallen to become some terrible Immoral creation. Collectively the poems bring about the Idea that man had fallen from grace after the Orlando sin, almost as though we went from being created In Image to Ulcer enamels, navels Taller Trot s grace to level our shameful, sinful lives as nothing more than mortal beings with selfish thoughts and ulterior motives.

Alsace essays

Alsace essays Alsace, one of the smallest French provinces (8, 200 km2)(Discover France, notecard #2), is located in the far north-east corner of the country, surrounded by the well-known Foret Noire (Black Forest) and the Vosges mountains. You can find there rich farmland, dense forests, vineyards, towns and villages. Population of Alsace is about 1,649,000(Discover France, notecard #2) . The density of population is 209 people per km2. Like any other French province, Alsace has a big variety of different foods. You may like to try pates de fois gras of Strasbourg and choucroute. Dont forget to appreciate the wonderful taste of porc au deux pommeswhich consists of porc served with potatoes and apples, delicious tarte Alsacienne (fruit- and custard-filled tart), and the original potato salad with sausage, which reveals the German influence on Alsatian cuisine. In case you want to try Alsatian beverages, choose wines, liqueurs, and famed Alsatian beer. Alsace is divided into the departments of Haut-Rhin and Bas-Rhin, together with its traditional capital Strasbourg, which is a major port on the river Rhine. Strasbourg is not only the capital of Alsace, but also the capital of the German-speaking France. The majority of local announcements are in both languages. Although Strasbourg is a small compact city, it is a modern European economic and administrative centre. It is a fast-developing city and is now home to the European Parliament, the European Court, and the European Commission of Human Rights. Many foreign companies and the French headquarters of international banks are located there. The quality of life is very high in Strasbourg. There are also high employment possibilities for well-educated people. A great number of architectural achievements and museums in Strasbourg represernt the citys formula of combining the old ith the contemporary. For instance, ...

Community Essay Example | Topics and Well Written Essays - 250 words

Community - Essay Example A number of various factors tension the cohesion of the group. The greatest tension affecting the group is unethical use of instant messaging platforms. Some people use instant messaging to propagate hate speech, racial sentiments, and biased political ideas among other unethical uses. Another cause of tension of the cohesion in this community is that information that is sent on this community may not be appealing to all classes of people in this community. I am a regular user of this instant messaging. In one of my instant messaging community, I fit by finding friends who I know. These friends are my classmates and my former classmates, my sisters and brothers, my parents and relatives, as well as friends who I hang out with during weekends, games, and window-shopping. I want to be part of this community because I find it entertaining to socialize with my fellow friends. The community is also informative and thus of great value to its members. I get to know other friends who I may not have come across physically in this group too. It provides a great network of friends, information, and

'Twitter has made a significant contribution to citizen journalism' Essay

'Twitter has made a significant contribution to citizen journalism'. Do you agree Argue your case with reference to at least 2 - Essay Example Citizen journalism has emerged as a contemporary innovation in the spectrum of journalism. To this end, it encompasses the new role played by ordinary citizens in the collection, reporting and dissemination of information (Anwar, 2012). Evidently, the efficacy of citizen journalism in reporting has been shaped due to its potential in inspiring the participation of a large target audience locally, nationally and internationally. Moreover, citizen journalism envisions a system in which persons can report pertinent issues that are relevant to an area or locality. The growth of citizen journalism has largely been influenced by technological advancement in the social media networks such as Twitter and Facebook. In reference to Twitter, it has emerged as a revolutionary social media tool whereby an increasing number of people are acting as citizen journalists. Moreover, Twitter has equally captured the attention of mainstream media houses. Consequently, an increasing number of media houses have embraced the use Twitter handles in the reporting of citizen journalistic news. To this end the plethora of media news handles dedicated to citizen journalism includes; Blottr, NowPublic, iReport for CNN, GroundReport, Demotix and many more (Rosen, 2012). According to a research finding by Infographic Labs, the popularity is evident from the 175 million tweets daily and the consequent 31 billion tweets recorded annually. Moreover, the increasing use of Twitter by citizen journalists has been spurred by several positive attributes of the social media technology. These include; its flexible posse power and high speed in sharing of information. In addition, it ensures efficiency whereby information can be received on time and edited accordingly. Furthermore, Twitters offers the luxury of simplicity, and flexibility in use by the citizen journalists. Over and above this, Twitter is a totally free social media service that is available to the majority of users (Knight Community New s Network, n.d.). To this end, Twitter has been used as a tool for citizen journalism in influencing contemporary activism, reporting on natural disasters and shaping of political landscapes. In particular, Twitter played a critical played a critical role in reporting of the political and social mandarins during the Arab Spring uprising. The Arab spring uprising that began in earnest in Tunisia and Egypt, was largely propelled by the use of social media communication via Twitter. Evidently, citizen journalists utilized Twitter in the organization of mass action protests. Moreover, mobilization and the spreading of awareness concerning the revolution were done via Twitter and Facebook. Evidently, during the Egypt revolution, 1.4 million tweets were recorded on the hashtag or search item ‘Egypt.’ Moreover, the hashtag ‘Jan 25’ recorded 1.2 million posts (Huang, 2011). A survey conducted on over 200 people during the uprising in Tunisia and Egypt revealed that they received updates via Twitter. To this end, 88% and 94% in Egypt and Tunisia respectively received information updates concerning the revolution through Twitter (Huang, 2011). Another survey during the Arab spring showed that the popularity of Twitter within the Arab world had increased astronomically. Consequently, there was a record of over two million tweets during the month of November 2010 (France-Presse, 2012). This by contrast, was a marked increase from 99,000 tweets in the month of October 2010